A thoughtful, strategic approach to uncover design opportunities.

Approach to design:
1. Close collaboration with cross-functional parters is critical. My background in Cognitive Science, Economics, and Marketing help me translate between the analytical and creative.
2. Thorough understanding of product + customer. I dig deep into complex problems to challenge assumptions and simplify the end experience.
3. Empowering users through clarity. I look to build trust with the user through intentional choices and transparency.
Experiences:
Earnest
2022 - Present
Dolby
2018 - 2021
Target
2017
Ford
2018
Renault-Nissan
2022
San Francisco Justice Department
2017
Recognitions:
Fast Company’s Innovation By Design Awards
Finalist - 2020
Fast Company’s Linda Tischler Award
2020
Jacobs Institute Design Showcase
Winner - 2021
UCSF x Apple Hackathon
2nd Place - 2022
University of Oulu, Finland Critical Making Workshop
1st place - 2019
Infosys Design-Thinking Case Competition
2nd place - 2017
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